DAVIS, CA, June 16, 2011… Join grape and wine industry members as they gather in Monterey, Calif., to learn about the latest research developments and to review best practices at the 62nd ASEV National Conference on June 20–24, 2011. The National Conference provides a platform for renowned enology and viticulture experts and other professionals from around the world to present their findings and original research in Monterey’s seascape setting with central coast vineyards and wineries just a short drive away.
Highlights of the conference include the Merit Award presentation by the Central Coast’s very own Jerry Lohr of J. Lohr Vineyards & Wines; seminars on coastal issues, flash détente and leafroll disease; and an innovation session with keynote speaker Tim Bucher of TastingRoom.com. Also offered are industry seminars where attendees can gain valuable insight into the fundamentals of commercial grape growing and winemaking through the presentations, as well as the topical information provided by suppliers representing related products and services.
The National Conference provides the industry with an open forum for attendees to learn about the most recent topics on enology and viticulture research presented in oral or poster format. The primary focus is on innovation, practical applications and best practices that are directly applicable to their businesses. Additionally, integrated into the week-long conference are social events, such as the Student-Industry Mixer, where attendees can relax and enjoy a glass of wine with colleagues, friends and future industry leaders, and the Poster Session wine reception hosted by the Monterey County Growers and Vintners Association.
The ASEV National Conference was established in 1950 as an annual meeting by a committee of industry and academic representatives that included founding leaders such as Maynard Amerine, James Guymon, Joseph Heitz, Louis P. Martini, Harold Olmo, Andre Tchelistcheff, A.W. Webb and A. J. Winkler. The event serves as the wine and grape industry’s platform for progress, offering a unique combination of continued professional education in regard to scientific rigor and fundamental practice. Open to all industry and academic representatives, the National Conference provides an ideal opportunity to network with members of all U.S. wine and grape regions as well as respected international experts and professionals. Visit http://asev.org/national-conference-2011/ for the latest information.