Kendal Koorenny*
*UC Davis, 1543 Drake Drive, Davis, CA 95616 (klkoorenny@ucdavis.edu)

The international wine industry has been altered greatly since COVID-19 was declared a pandemic in March of 2020. Since the pandemic began, the wine industry has faced significant challenges. These challenges include changes in wine sales (earnings, sales methods, and products sold), disruptions to the daily routines of wine industry workers, and adjustments to company marketing strategies. The industry has had to ac- commodate the changes caused as a result of the pandemic while remaining relevant to consumers; however, while sales and employment figures have provided quantitative data, there has yet to be any qualitative data that demonstrates the effects of the pandemic on this industry. In this whitepaper directed to the wine industry, the stories behind these changes are presented, illuminating exactly how COVID-19 has impacted the wine industry and how these adjustments are projected to influence the industry in the long term.

Funding Support: none