Keynote Presentation to Wrestle with Myths of Winegrowing
Wines & Vines reviewed Terroir and Other Myths of
Winegrowing as “a must-read for winegrape growers and
winemakers who have ever wrestled with the most important myths
of winegrowing or debated them with colleagues.” Its author and
University of California viticulture professor, Dr.
Mark A. Matthews, has identified the most prevalent myths of
winemaking – berry size, vine balance, stressed vine and terroir
– in his book and has challenged how these myths hold up
scientifically.
Dr. Matthews will explore the scientific evidence for these myths during his 2018 ASEV Keynote Presentation at the 69th ASEV National Conference on Wednesday, June 20.
